Sunday is an ice cream brand centered on community, nostalgia, and the shared experience of summer. It offers classic treats designed to appeal to people of all ages and backgrounds, with a presence across retail, in-shop, and mobile formats. The brand emphasizes joy, familiarity, and inclusivity through a cohesive and approachable identity.

This project focused on developing a full visual identity system rooted in nostalgic summer themes and emotional storytelling. Through research, sketching, and iterative design, I created a cohesive set of brand elements applied across packaging, patterns, posters, and ice cream truck designs to ensure consistency and strong recognition across all touchpoints.