Sunday Ice Cream
Sunday is an ice cream brand built around celebrating summer together. It brings people of all ages and backgrounds together through classic treats served in-shop, in stores, and on the go.
Industry
Food & Beverage
Role(s)
Graphic Designer
Service
Branding + Logo Design + Illustration
Tools
Adobe Illustrator, Adobe Photoshop, Procreate
Brief
Create a community-focused ice cream brand that captures the joy and nostalgia of summer, offering classic treats across shop and retail experiences for people of all ages and backgrounds. The final deliverables will include a cohesive visual identity including logo, colour palette, typography, and imagery to capture Sunday’s nostalgic, summer-driven feel. The system was applied across packaging, patterns, posters, and ice cream truck designs to create a consistent and recognizable brand experience
Process
I started by researching nostalgic summer visuals and classic ice cream branding to define Sunday’s tone. A large portion of developing the brand identity was derived from the emotional direction, which is tied to seasonal emotional patterns and nostalgia. Through sketching and moodboarding, I explored and refined several directions before establishing a cohesive visual system. I then developed the logo, colour palette, typography, and imagery, testing and iterating across applications like packaging, patterns, posters, and truck designs to ensure consistency and strong brand recognition.
