Legacy Football
LEGACY Football is a sports media brand focused on American football across TV and social platforms. This project developed the brand and “Gameday,” a campaign promoting the upcoming NFL season across print and digital channels
Industry
Sports Media
Role(s)
Graphic Designer
Service
Branding + Logo Design + Campaign Design
Tools
Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Brief
Create an inclusive summertime campaign for NFL fans while maintaining the community, energy, and authenticity of football culture, and building excitement for the upcoming season during the off-season.
Process
The goal was to create an inclusive, high-energy campaign that captures what football fans truly want and feel on game day. The process included sketching concepts, storyboarding a promotional video, experimenting with type treatments, and testing visuals with audiences to ensure broad appeal. The final result includes a completed brand guideline, promotional posters, merchandise, experiential, digital, and print collateral, as well as a promotional video advertisement that successfully builds anticipation and community around the upcoming NFL season.
