LEGACY Football is a sports media brand centered on American football, delivering content across TV and social platforms. The brand focuses on capturing the culture, energy, and community of the sport while engaging a broad and diverse fan base. It positions itself as a space where fans can connect with football beyond the field.

This project involved developing the brand and creating “Gameday,” a summertime campaign designed to build excitement for the upcoming NFL season. The work included concept development, visual exploration, and the production of a cohesive system spanning brand guidelines, promotional materials, merchandise, and a video advertisement to engage fans during the off-season.