Sports Illustrated
This project reimagines a new issue of Sports Illustrated through editorial design, balancing fresh layout choices with the magazine’s established visual identity for a cohesive and engaging NFL season feature.
Industry
Sports Magazine
Role(s)
Graphic Designer
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Service
Editorial Design
Brief
The objective was to design a full editorial layout within Sports Illustrated’s established and highly recognizable brand system. The final piece needed to follow brand guidelines while still feeling dynamic, contemporary, and cohesive enough to highlight multiple stories without visual inconsistency.
Process
Researching past and current SI issues, conducting extensive type trials, rough sketching layout concepts, and flatplanning the magazine to ensure visual rhythm and narrative flow. The final result is an 18-page magazine with all imagery custom-edited and every spread fully designed and laid out by me, successfully balancing brand consistency with editorial creativity.
