Happy Cramps is a Toronto-based wellness startup focused on natural period pain management. The brand offers a disposable fabric patch infused with essential oils that is designed for discreet use and can be worn during everyday activities such as work, school, or exercise.

As part of the redesign, I created a series of illustrations and collaborated with a team to update the logo, refine the colour palette, and develop social media assets. The previous visual identity lacked accessibility and did not fully reflect the brand’s mission, so the work focused on improving clarity, inclusivity, and overall cohesion across touchpoints.