Jumi Juice
Jumi Juice is a vibrant beverage brand focused on celebrating the power of freshness through organic, flavour-forward juices and teas. The project explored full brand development through visual identity, 2D label design, and 3D packaging mockups for both Jumi Juice and Jumi Tea, emphasizing freshness and joy while maintaining a health-conscious image.
Brief
Designing a cohesive brand and packaging system that visually communicated Jumi’s core values in a crowded beverage market. The packaging needed to feel playful and eye-catching while still signaling quality and trust. Additionally, the brand had to work across multiple product types (juice bottles and tea packaging) without losing consistency or clarity.
Process
I used a design-thinking approach that balanced expression with clarity, focusing on bold colour, friendly typography, and strong visual hierarchy. The process included rough sketching, colour exploration and applying accurate dielines and label dimensions for production-aware designs. The final outcome consists of three juice labels representing different flavours and a tea box for packaged tea, presented through cohesive 2D designs and 3D mockups that reflect the brand’s personality and mission.
