Jumi Juice is a beverage brand offering a range of juices and teas positioned around freshness, flavour, and a health-conscious image. The brand emphasizes a playful, approachable identity while maintaining a sense of quality in a competitive market.

This project focused on developing a cohesive visual identity and packaging system across both juice and tea products. Using a design-thinking approach, I explored colour, typography, and layout to create clear, engaging labels, resulting in a set of flavour-based juice designs and a tea box supported by production-ready dielines and 3D mockups.