Jumi Juice
The project included visual identity, 2D label design, and 3D packaging mockups for Jumi Juice and Jumi Tea, highlighting freshness, joy, and a health-conscious image.
Industry
Food & Beverage
Role(s)
Graphic Designer
Service
Branding + Logo Design + Illustration + Packaging Design
Tools
Adobe Illustrator, Adobe Photoshop, Procreate
Brief
Creating a cohesive brand and packaging system that communicates Jumi’s values in a crowded beverage market. The design needed to be playful and eye-catching while signaling quality and remaining consistent across juice and tea products.
Process
I used a design-thinking approach that balanced expression with clarity, focusing on bold colour, friendly typography, and strong visual hierarchy. The process included rough sketching, colour exploration and applying accurate dielines and label dimensions for production-aware designs. The final outcome consists of three juice labels representing different flavours and a tea box for packaged tea, presented through cohesive 2D designs and 3D mockups that reflect the brand’s personality and mission.
