Sunday Ice Cream
Sunday is an ice cream brand built around celebrating summer together. It brings people of all ages and backgrounds together through classic treats served in-shop, in stores, and on the go.
Brief
Create a community-focused ice cream brand that captures the joy and nostalgia of summer, offering classic treats across shop, retail, and mobile experiences for people of all ages and backgrounds.
Process
I developed a cohesive visual identity including logo, colour palette, typography, and imagery to capture Sunday’s nostalgic, summer-driven feel. The system was applied across packaging, patterns, posters, and ice cream truck designs to create a consistent and recognizable brand experience.
