Ayla Books & Co
Ayla Books & Co. is a modern bookstore brand built around community, connection, and a shared love of reading. Designed with a soft pastel palette of lavender, pink, beige, and blue, the brand embraces a minimal yet inviting aesthetic that reflects the warmth and inclusivity of contemporary reading spaces.
Brief
Create a bookstore brand that feels personal and relatable to readers while remaining versatile enough to represent all types of literature. The identity should connect emotionally with a modern audience without relying on clichés, balancing warmth with visual flexibility.
Process
The goal was to create a brand that feels welcoming, expressive, and adaptable across genres and platforms. I started by reflecting on my own reading experience and researching modern book communities. Through experimentation with typography, color, imagery, and themes a cohesive visual system was created. The final deliverables include brand guidelines, style guides, and both digital and print collateral, from merchandise and social media assets to banners and billboards.
