Ayla Books & Co
Ayla Books & Co. is a modern bookstore brand centered on community, connection, and a shared love of reading. Its soft pastel palette and minimal design create a warm, inviting, and inclusive atmosphere.
Industry
Books & Entertainment
Role(s)
Graphic Designer
Service
Branding + Logo Design + Print & Digital Design
Tools
Adobe Illustrator, Adobe Photoshop, Procreate
Brief
Create a bookstore brand that feels personal and relatable to readers while remaining versatile enough to represent all types of literature. The identity should connect emotionally with a modern audience without relying on clichés, balancing warmth with visual flexibility.
Process
The goal was to create a welcoming, expressive, and adaptable brand across genres and platforms. Through research and experimentation with typography, color, imagery, and themes, a cohesive visual system was developed, resulting in brand guidelines, style guides, and both digital and print collateral.
